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Step five: set up one or more inquiry forms

Inquiry forms are embeddable forms you can include in any kind of web property—your website, an email newsletter, Facebook page, and so on. You can link them to different Lead Sources and use custom CSS to make them match the look and feel of your own site. You can also just use the form as-is… but it's definitely gonna be more useful to your overall admissions strategy if you embed it in another page.

To get started, go to Admissions > Settings > Inquiries.

Embed code

  1. Select one of your Lead Sources from the drop-down. If you're collecting field of study information from the Inquiry form (see below), select a Program as well.
  2. When you do that, the embed code in the text area will modify itself to reflect your selections.
  3. Copy and paste the embed code into the html of the page in which you'd like to include the form.
  4. You can also preview the form by clicking the link below the text area.

Address fields

By default, the inquiry form includes fields for first and last name, email address, phone, and a brief message. Check Yes to include fields for street, city, state/province, and country.

Course of study

Check Yes to include fields for degree, specialization, and the academic term the inquirer wishes to begin attending. The academic terms available to inquirers will be the same ones you've listed for your application forms (so if you haven't listed any terms for your applications, inquirers will not be able to pick an academic term on the inquiry form).

Custom CSS

Compose or, better yet, copy-paste CSS in the text area to give the inquiry form (including the inquiry message page... see below) a similar look and feel to the website in which you're embedding it.

Inquiry message

Compose or copy-paste a brief message. When the Inquiry submits the form, this message will display. Something brief and friendly works—Thanks for inquiring! We'll be in touch with you soon to answer your questions...

Inquiry form redirect

After submitting the form, the inquirer is taken to a built-in Thank You page (which displays whatever you've entered in the Inquiry Message setting. You can also redirect the inquirer to another web page. Enter the URL of the page to which you'd like to send the inquirer, and after seeing the inquiry message, he'll be taken to the URL you enter here.

Next step: create one or more application forms.

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