Step five: set up one or more inquiry forms

Inquiry forms are embeddable forms that help initiate a conversation between a student and your school. They're designed to be linked to or embedded within your other web properties—your website, an email newsletter, Facebook page, and so on. You can link them to different lead sources and use custom CSS to make them match the look and feel of your own site (or you can just use the form as-is).

To get started, go to Admissions > Settings > Inquiry Forms.

1. Click Add an Inquiry Form, give it a name, and click Save. You'll be taken to the form's Design page.
2. Design the form by adding and organizing headings, text, and fields. While you can make the form as long as you wish, we recommend brevity—you're just getting a conversation started, after all!
3. As inquiries roll in, you'll use various tools and reports to keep track of them.

Next step: create one or more application forms.