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Communication plan based on specific date

We need the ability to create communication plans based on a specified target date. Here's an example:

We have a recruitment event that starts on November 1. We need to be able to specify communication items based on that date. For example, "Call the person 10 days before the event", or "Send a letter 3 weeks before the event". So, it's basically like the current communication plans, except you are counting backwards from a target date, instead of counting forward from the date the plan is assigned.

Or, another way to approach it would be to keep communication plans based on the assign-to date, but allow us to specify some items that happen on a specific date. Then we could have a plan that combines both elements, since some items need to be based on assign-to date, and others need to be based on calendar date. It could look something like this:

  • Day 1: Send a welcome e-mail
  • Day 5: Send a welcome letter with details about the event
  • September 30: Send a reminder e-mail
  • October 25: Call the student

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