We have had leads or former students that we have set to "do not email" because they no longer are interested in our school, and we don't want them to receive our promotional emails.
We would like a way to opt them out of texts as well, so that we are not mass texting them when they are no longer interested.
We are aware that they can do this for themselves, or by replying "STOP" to the texts. But we want to make sure that we are respecting students' wishes by turning off the texts.
At the same time, we don't want to delete their phone number, since that would lose data. And we don't want to mark it old, because it may still be accurate. There might be important circumstances where would need to call former students especially. But we wouldn't want to text them if they no longer wish to receive marketing texts.