It would be fantastic if you built an integration with the Zipwhip texting platform. We aren't current Zipwhip customers (yet), but I've used it for years at a previous institution. The integration between Zipwhip and Salesforce was a game-changer at the previous institution.
The texting platform in Populi isn't robust enough to handle the various types of messaging we would like to be able to do with prospects and current students by various departments. And as students rely more and more on texting and less and less on email, this is going to be very important.